Cruisers Yachts unveils new boat at Sturgeon Bay show

STURGEON BAY (WLUK) -- An Oconto-based boat maker hopes its latest yacht will leave the competition in its wake.

Cruisers Yachts unveiled its $2.5 million, 60-foot yacht at its annual boat show in Sturgeon Bay.

And after years of slumping sales, the sport boat industry is hoping for a better future.

The high-tech console high atop the bridge is what could set Cruisers Yachts latest model apart.

"Probably get 15-18 people up there, because it's a very large bridge," said Matt VanGrusven, Cruisers Yachts Marketing Director

VanGrunsven says the yacht is built for comfort and a top speed of 38 miles per hour.

"We're able to run actually smaller horsepower, and sitll achieve better than traditional speeds," said VanGrunsven.

Dealers from around the world are in Sturgeon Bay to look at The 60 Flybridge and 16 other boats at Cruisers annual show.

"2016 has been a very good year for us. Starting right away in January, our winter boat shows a lot of them we had our best show in over 10 years," said VanGrunsven.

VanGrunsven says the economy is getting better.

"Selling is up double digits right now, percentage-wise," he said.

"People are finally moving on, and they got their money back from years ago, and they want to have some fun," said Mike Pretasky, Skipper Bud's.

A team from Galati Yacht Sales traveled from Florida to check out the new Flybridge.

"We have a broad need for this in our market. There's only a few American manufacturers that actually build a flybridge motor yacht," said David Hirshberg, Galati Yacht Sales.

Hirshberg says his company will order one to sell. Cruisers says it expects to sell more Flybridges during the show.

"We're taking baby steps to get better. We still have to work hard for every sale. There's a lot of competition, but it is improving," said VanGrunsven.

All 17 boats will go on sale at the end of the show this weekend.

Cruisers says it has plans to unveil a 54-foot version of the Flybridge at a boat show later this year.

Are you looking for a new or used Cruisers Yachts?

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