TheYachtMarket Launches New ABYA Website

ABYA new website

TheYachtMarket.com is proud to announce the launch of the all-new website for the Association of Brokers and Yacht Agents (ABYA). The new website enables the association to showcase all that it does for the marine industry, providing valuable information not just for brokers and yacht agents, but for the boat buying public too.

The new website features include:

  • Find a Boat section, powered by TheYachtMarket, where buyers can find boats listed by ABYA brokers.
  • Find a Broker section enabling people to find the right ABYA member to provide services such as brokerage and tonnage measurement.
  • Courses and Events section enabling ABYA members to keep up to date with their training needs.

TheYachtMarket has been working with YBDSA, the parent company of ABYA, to revamp their entire suite of websites, and the launch of the new ABYA website is the latest in that programme of development.

The other websites in the project, developed by TheYachtMarket, that are already live include the Yacht Designers and Surveyors Association website (YDSA) – an association catering for surveyors and yacht designers having the same principles and high standards of professionalism as ABYA. And prior to that, a brand-new Members’ Area was launched for ABYA and YDSA members to access their member benefits. The project also includes a Surveyors Portal enabling YDSA members to securely manage the details and status of boats they are surveying.

Simon White, CTO and Founder of TheYachtMarket commented: “One of the biggest challenges we faced with the overall project was that all the existing websites were separate so had to be managed individually. We wanted to overcome that by enabling multiple websites to be controlled in one place by one content management system (CMS). This has greatly increased the efficiency of updating the websites especially where certain information is published on more than one of them. The websites are also connected to YBDSA’s customer relationship management (CRM) system to pull in relevant data from there to keep it all synchronised.

“It is a great pleasure to be working with YBDSA and we are looking forward to the next phases of exciting developments in the project.”

Peter Norris, ABYA Chairman commented: “We have been working with TheYachtMarket who has delivered a complete re-design and development of our key websites with a view to pulling together an overall look and feel that works for all of our websites.

“TheYachtMarket has not only provided functional and graphical input into the design, but has developed a site that we can maintain and update internally through the content management system they have built, thus keeping our on-going costs low. This will enable us to make content changes to our website as and when our business demands, sometimes at very short notice.

“Like all projects, when being designed by a committee, it has had its challenges, but the team at TheYachtMarket have managed our challenges well, delivered excellent platforms for our services and importantly have made the project fun for all involved. Thanks to the hard work of TheYachtMarket team and our staff we managed to get the new ABYA website live just hours before the COVID-19 lock-down came into effect.

“As our business grows and we have to adapt to new ways of working I am sure that we will need to make more technology-based changes to our site to add new functionality. I will have no hesitation in recommending and engaging TheYachtMarket to undertake these enhancements.”

About ABYA

The Association of Brokers and Yacht Agents (ABYA) represents professional yacht brokers, dealers and new boat salespeople. ABYA monitors the continual professional development of its members and provides on-going training to ensure their expertise is always current in key areas such as legal compliance, fraud prevention, tax implications and more. Buying a boat from an ABYA member ensures the buyer has peace of mind that these complex issues are covered off correctly. For more information, visit https://abya.co.uk/.

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