ARTICLE PARRAINÉ
British Motor Yacht Show celebrates record attendance and exclusive launches.
The 2025 British Motor Yacht Show, held at Premier’s Swanwick Marina in Hampshire from 15 – 18 May, has been hailed a resounding success. Now in its twelfth year, the event welcomed more than 80 luxury motor yachts from over 40 prestigious brands and drew serious buyers and industry professionals from across the UK and beyond.
Curated by Fairline, Premier Marinas, Sunseeker and Princess, the show combined world-class craftsmanship with a relaxed, appointment-led format, resulting in a curated experience for exhibitors and guests alike.
Highlights of this year’s show included the world premiere of the Rib-X International Phaeton and several major UK launches – from the Princess V40 60th Anniversary Edition and Sunseeker Manhattan 68 (2025) to the Fjord 39XP, Pearl 63, Axopar 29 CCX and Saxdor 340 GTWA.
Sanlorenzo presented its largest-ever display at a UK boat show, while new exhibitors including NAVAN Boats, Delta Powerboats, Fleming Yachts and Van den Hoven Jachtbouw made strong debuts.
British craftsmanship also took centre stage. Cockwells’ Hardy 45 turned heads with its exceptional design and finish, joined by impressive offerings from Dale and Rustler.
A stellar line-up featured renowned names such as Azimut, Absolute, Prestige, Beneteau, Galeon, Sealine, Sea Ray, Windy and many more. From flagship luxury yachts to sports cruisers and adventure boats and RIBs, the show was a celebration of innovation, design and performance.
Visitors explored a broad range of marine services too, including yacht finance, berthing, transportation and onboard technology, with exhibitors such as Premier Marinas, Clase Connected, Elite Teak, Global Marine and Nautafix.
The show was supported by CGI Finance and Sevenstar Yacht Transport, whose sponsorship and industry expertise helped ensure smooth delivery and continued growth.
James Lumley, Sales Manager at Sunseeker London Group, said: “This year’s show was a phenomenal success. The format creates the right conditions for meaningful conversations and serious sales.”
Roger Lipman, Sales Director at Princess Motor Yacht Sales, added: “The British Motor Yacht Show continues to set the standard for UK boat shows – focused, aspirational and beautifully presented.”
Premier Marinas’ Marina Manager, Graham Bristowe commented: “It’s been fantastic to welcome such a strong line-up to Premier’s Swanwick Marina. We’re already looking forward to 2026.”
Save the date: 14–17 May 2026
The British Motor Yacht Show will return from 14 – 17 May 2026. Exhibitors are encouraged to confirm their participation by 31 July 2025 to secure 2025 rates.
For the latest updates, exhibitor details or to pre-register your interest, visit:
www.britishmotoryachtshow.com