New Sunseeker Showroom Opens on Konigsallee in Dusseldorf

First showroom to open with exclusive car manufacturer

Sunseeker London Group is delighted to announce the opening of its first Sunseeker showroom in Germany. Located on the iconic Königsallee in Düsseldorf, the new showroom has been opened in partnership with luxury car tuning and refinement specialist, BRABUS.

The 400 square metre showroom will showcase Sunseeker’s range of luxury performance motor yachts, as well as offering a brokerage service to help buyers purchase a pre-owned vessel. The flagship store is a pioneering move and is the first time that two elite brands from the yachting and automotive industry have come together to open a joint location on the Königsallee.

Sunseeker Germany is part of the leading Sunseeker London Group, which has a head office in Mayfair, London, along with 37 offices in 20 countries around Europe and northern Africa.

Christopher Head, Sunseeker London Group Sales Director, commented: “The new flagship store in Düsseldorf will open up a world of opportunities for both Sunseeker and BRABUS. Our location on the world-famous Königsallee is a major coup for the brand. We are now ideally positioned to serve both our existing and future clientele in Germany. We are very excited about this new venture.”

Prof h.c. Bodo Buschmann, Founder and CEO of the BRABUS Group, added: “Together with our Sunseeker friends, we will present our companies to the discerning clientele of the Königsallee, in an exclusive setting that complements both of our brands. We are delighted to be the first representatives of the yachting and automotive sectors to come together in this iconic location here in Düsseldorf.”

Since its inception in 1993, the Sunseeker London Group has prided itself on providing award-winning value to its customers, both in terms of sales and service. This has been borne out by the group being awarded the ‘Overall Distributor of the Year’ accolade for the past 14 years by Sunseeker International. The group has grown its turnover exponentially year-on-year, with turnover expected to exceed £200 million in 2017.  

For more information, please visit or contact Sunseeker Germany on: +49 (0) 21 195 98 94 12 or email

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