The Yacht Report
17 November 2004 - 18:47
With the cover line of the leading magazine for the design, construction, management, ownership and operation of luxury yachts it is easy to summarise and identify the editorial profile of The Yacht Report . Each issue will contain highly accurate journalism, focusing on any aspect of the above list of topics, but supporting columns add weight to each specific magazine. For example, the Caveat Column focuses on legal issues relating to the issues principal subject; the Coatings Forum discusses the problems and solutions in the paint and application market; and the new Green Forum brings to the market direct knowledge and advice on environmental considerations for large yachts. In essence, The Yacht Report ensures that each issue not only contains a diverse mix of interesting content, but also focuses on topics that every reader needs to be aware of.
With the new 2005 editorial programme, we have listened to our reader requests for a more regular edition, so with eight issues next year, we will be delivering a more complete programme of information. This new programme also shows some key changes to the individual issues: each edition will have a specific technical focus and now a new business focus too. This will be a combination of a comprehensive market report and also business and company news from this region or sector. All of these changes to The Yacht Report will ensure that we maintain our position as the leading magazine for the luxury-yacht market.
Who reads The Yacht Report is the million-dollar question for any advertiser. Over the years the magazine has been categorised as a trade only magazine, but within the last couple of years, as the magazine has been refined, our readership has expanded. As you will see from our circulation profile, not only has the audience grown in numbers, but the core buying sectors of Owner and Captain have both expanded in similar proportions to the magazine as
